BCG was asked to provide a permanent category solution for the Steam Clean/Deep Clean In-Aisle Section within Walmart. The modular unit needed to be: easy to navigate, easy to install and easy to update with new skus and/or graphic panels as required.
A modular, metal, retrofit unit was designed and executed in 4ft increments that could be duplicated with new graphics and add-ons to expand over an 8ft section.
• Adjustable magnabar system with shelves that was installed using the existing shelf frame hardware
• Customized hooks were installed throughout the section to hold the units in place
• Graphic panels and flexible vinyl shelf strips that were easy to remove and update
This Bissell Steam and Deep Clean Walmart Aisle Solution exceeded expectations and successfully accomplished the objectives by bringing order and understanding to the category. Overall, the growth of steam and deep clean units in the first six weeks increased by a combined average of 35% when compared to the ten weeks prior to installation.
BCG services used:
• Creative and Structural Design • 3-Dimensional Renderings • Testing & Installation • Full Production Rollout & Kitting • Nationwide Shipping & Logistics • National In-Store Installation Services